Marking criteria
[How to get a perfect answer for the above question]
Majority influence or conformity is when a person changes their
behaviour as a result of real or imagined group pressure. This may
be due to several reasons:
• People conform so that they are liked and belong to the
group (normative influence)
• People conform because they are unsure and want to be correct
(informational influence)
• People may also conform because they change their beliefs
(internalisation). |