A local authority was concerned about the amount of under-age
drinking in the area. As part of a long-term strategy to try and
eliminate this activity, the local authority asked a group of
psychology students to help design a questionnaire to be used
in a survey of local school children in the area.
The following is an extract from the questionnaire: |
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| 4 Do you drink alcoholic drinks? |
Yes/No |
| 5 How many units of alcohol do you
consume, on average, each week? |
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| 6 What age can you legally buy alcoholic
drinks in a pub? |
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| 7 Why did you start consuming alcoholic
drinks? |
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| 8 For what reasons do you consume alcoholic
drinks? |
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(a) Outline one advantage and one disadvantage
of using a questionnaire. (2 marks + 2 marks) |
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(b) Explain one reason why a pilot study should
have been carried out in the context of this survey. (3 marks)
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(c) (i) Identify one question in the extract above
that would provide qualitative data. (1 mark)
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(ii) With reference to the question you have identified in part (i),
explain why this question would produce qualitative data. (3 marks)
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(d) (i) Identify one sampling method that could
have been used in this survey. (1 mark)
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(ii) In the context of this survey, explain one
reason for using the sampling method you have identified in (i). (2
marks)
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(e) (i) The questions in the extract on page 3 can
be criticised. Select one question and give one criticism of it. (2
marks)
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(ii) Re-write the question you selected so that
it overcomes the criticism you identified in (i). (2 marks)
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(f) Describe two ways of making sure that this survey would be carried
out in an ethically acceptable way. (3 marks + 3 marks)
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| (g) Following the survey it was decided to conduct an observational
study into under-age drinking. Outline procedures for carrying out such
an observation. (6 marks)
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